Luke Wroblewski talks about how design skills can influence business strategy. He outline 4 key attributes of design that are valuable to strategy work: pattern recognition, storytelling, visual communication, and empathy.
This ability to craft a structured narrative is also pertinent to strategic work. When compared with the series of graphs and bullet points typically used to communicate a strategy, a story can be more impactful, memorable, and clear. It is well documented that people can recite epic poems from memory but fail to do so when the same content in these stories is presented to them as a series of random words. Storytelling not only makes strategic direction more memorable, it makes it more compelling.