Issue 66 - 01
| Brainwashed: Seven Ways to Reinvent Yourself
By Seth Godin Published Jan. 13, 2010 5:03 p.m.
“Years ago, when you were about four years old, the system set out to persuade you of something that isn’t true.
Not just persuade, but drill, practice, reinforce, and yes, brainwash.
The mission: to teach you that you’re average. That compliant work is the best way to a reliable living. That creating average stuff for average people, again and again, is a safe and easy way to get what you want.
Step out of line and the system would nudge (or push) you back to the center. Show signs of real creativity, originality or even genius, and well-meaning parents, teachers and authority figures would eagerly line up to get you back in line.
Our culture needed compliant workers, people who would contribute without complaint, and we set out to create as many of them as we could.
And so generations of students turned into generations of cogs, factory workers in search of a sinecure. We were brainwashed into fitting in, and then discovered that the economy wanted people who stood out instead.
When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
I think each one of us needs to start with that.” View this manifesto
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About Seth Godin | Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of multiple books that have been bestsellers around the world and changed the way people think about marketing, change and work. His newest book is Linchpin.
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