10 Most Common Misconceptions About User Experience Design
Whitney Hess describes the 10 Most Common Misconceptions About User Experience Design on Mashable. Each misconception is expanded with thoughts from numerous UX luminaries.
User experience design is NOT...
- ...user interface design
- ...a step in the process
- ...about technology
- ...just about usability
- ...just about the user
- ...the role of one person or department
- ...a single discipline
- ...a choice
In support of #2, Dan Brown says:
Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.