« The Complexity Paradox | Main | Interaction Elasticity »

Tuesday, 23 December 2008

What makes a "User Experience expert"?

RJ Owen asks and attempts to answer the question What makes a "User Experience expert"? He lists the top 5 things that distinguishes "real" UX professionals, which sparked a great discussion in the comments. Some highlights...

David Malouf:

What all UX practitioners agree to is the necessity of understanding user needs. This is not always what users ask for, but rather what they really need. It takes a lot of analysis to get tot he latent needs inside of manifest statements, but it is this "fuzzy" area where UX really does its magic and provides the greatest value.

stevenb:

I would disagree that UX is just another term for customer service. I agree that you can't have a great UX if your organization has lousy customer service, but I like to say that UX has a quality of totality to it. You might have great customer service, but if your website stinks that's going to bring down the whole experience. Or if your store is poorly laid out and people can't find things easily - that's going to impact on the UX. Every touchpoint needs to be a part of the overall UX.

Larry Marine:

User-experience is only part of a solution. It works in concert with other disciplines to help create the right solution that meets the users' needs and supports the business' objectives. The iPod change the user-experience of the day, but it also had good ID, packaging, and marketing. Remember, though, the older MP3 players had good marketing, ID, and packaging, too. But they lacked the user-experience that the iPod provides. And guess who owns the market?

This isn't to say that a good user experience can save a bad product, but a bad UX can certainly kill a a good product.


I have some of the most successful designs out there, and they are successful due, not to some self proposed design genius (that I most certainly do not posses), but, to relying on good user research. Einstein once said that if he had 20 days to solve a problem, he would spend the first 19 defining it and the last day solving it. Good user research defines the problem better than anything else. Don't rely on the "existing" problem statement. I've worked on over 250 different projects, and all, and I mean 100%, of them had a dramatically incorrect problem statement.

As I am known to say, without good user research, the best you can hope to do is solve the wrong problem, very well.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8342027e953ef0105368f0466970b

Listed below are links to weblogs that reference What makes a "User Experience expert"?:

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.