Why Apple is great at interfaces when others are not

Nick Merritt opines on Tech Radar about the pleasure principle and how Apple understands that more than other companies do.

It is not just enough to make using something easy. Windows does that, more or less. When it comes to deciding what choices to make, it helps that a team has a supremely clear vision of the role the technology is going to play in the lives of its users, as the original Mac team did, as I suspect, the iPhone team does today, and to be fair to Microsoft, the Surface team has.

Fun matters because it creates a legion of advocates for a technology that slightly duller products do not.