Lessons for User Experience Consultants from Barack Obama

John Yesko blogs on the lessons UX professionals can learn from the Barack Obama campaign.

How can we emulate this approach? Remember that’s it’s all about people. Be sure to know your audience. It’s impossible to develop a good solution if you don’t know the motivations and context of your site’s users. But it also means that you should get to know your clients. Communication will be smoother and more productive if you understand each others’ perspectives.