Common Pitfalls to Social Web Applications

UIE 2-part article on "Common Pitfalls to Social Web Applications and How to Avoid Them" - Part I and Part II.

Flipping the pitfalls around into guidelines, these are...

1. Build for one user at a time, not the whole market
2. Focus on fewer things
3. Continuous improvements
4. Own up to your mistakes
5. Full-time management & personal attention
6. Build archived knowledge
7. Provide personal value
8. Enable recommendations
9. Set a good example
10.Focus on your long-term audience not the the "drive-bys"
11. Have a business plan that is more than just to grow big