Victor Lombardi created an excellent presentation, Can we run the company? (pdf), on the career paths available to designers. Lombardi establishes that our goal is to "empower people" and to do so we must have greater influence and that requires holding higher positions in organizations.
After interviewing several leaders Lombardi noticed that they all shared these 3 things:
Positive attitudes
Doing something they love
Willing to let go of old roles and grow into new ones
The presentation then goes on to outline three potential paths for designers: 1) Design Management, 2) General Management, and 3) Designing Organizations; with the most influence occurring in the third path. Lombardi then provides some insights into how to get to these higher positions and identifies some good books to read.
He also introduces the new term - Business Design:
Business Design is using the skills you have to “design” the business
“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”
- Herbert Simon
Throughout the presentation, Lombardi references Designers as Leaders, an essay by Richard Farson.
Of course, having one’s way is hardly the ideal manner in which to conduct a professional relationship. Nevertheless, design judgment, even in matters of social responsibility such as health and safety, let alone matters of esthetics, efficiency, productivity and visual impact, is often subordinated to the client’s or employer’s wishes.
That is such an old story among designers that perhaps it is small wonder that designers tend not see themselves as leaders. If they have learned not to expect their professional judgements to sway clients or employers, how can they imagine leading corporations or communities, to say nothing of exercising leadership in the developing global arena? It is simply impossible for most designers to think of themselves as having a place in high councils of decision making.
But that is where designers are most needed—at the top. It is a travesty that the only professionals close to the CEO’s are lawyers and accountants. Designers have more to offer, because increasingly our organizations need to be design driven, not just market driven. To truly prosper, our global society must have its needs met, not just its wants.
Essentially, designers need to learn to see the world as the CEO does. Lombardi's presentation offers several books to help learn the language of business.
The presentation also pointed to an interview with Brad Nemer who oursued the dual degrees of Master of Design and Master of Business Administration.
"I chose the dual-degree path for two reasons. After working in several high-tech startups, where the product essentially is the company, it became clear that no matter how grand the vision, design is managed in the context of business." He said as he explained his choice of degrees, "So it is critical to understand the basic forces of accounting, marketing, and organizational management, because otherwise even the best designs in the world will go nowhere. The much-celebrated divide between "designers" and "suits" is not only counter-productive to success all around, it's inaccurate. Once you demystify business fundamentals, they become just like any other design constraint, and are no more insurmountable."
Farson again on designers as leaders:
Designers have even better preparation than most to assume leadership. They are especially qualified. Designers are already good at seeing things in context, already understand the sweep of history, already are conversant in the arts, sciences and humanities (as are the best leaders), already are good at working in ensembles, already are environmentally aware, already understand the limits of technology, its backfiring nature, already are capable of a high level of creative thinking, already can appreciate the esthetic dimensions of leadership. The first step, then, is for designers to begin to imagine themselves as leaders—of design firms, of communities, of cultural organizations, of corporations—and beyond.
The next 50 years will determine the survival of our civilization. We will succeed only if design becomes the organizing discipline of the future, and that will only happen when designers become leaders. The world needs what designers have to offer—not just on the drawing board, but on the board of directors.