business of user experience
peter merholz nicely posted notes on sigia from a BayCHI panel in december on the Business of User Experience.
the lesson is we need to be better at:
- speaking in business language, making the business case
- establishing metrics of success and post-project evaluating those metrics
- accountabilty & ownership
- user behavior defined as business value ($)
- undertsand the levers that drive the business

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