tips for exec summaries

via bBlog:

Crafting a Powerful Executive Summary

Thus the executive summary demands a whole different approach to writing than the rest of the proposal, one that balances efficient delivery of key information with a persuasive, well-substantiated pitch. Above all, the executive summary must demonstrate a clear understanding of the potential client's needs. A good way to do this is to include in it the ROI your services will deliver. "You need to describe outcomes," Sant says. "Describe the impact on performance—ideally a measurable impact."

1. Establish the need or problem.
2. Recommend the solution and explain its value.
3. Provide substantiation.